When do I go shopping?

I got this email today:


dear shauntell,
i had a question, but couldn't get it onto your blog. anyhow, what day and time do you recommend to go to the grocery store? when i go it seems that all the sale stuff is gone.
thanx haley


I used to get so upset when this would happen to me that I started going shopping as soon as I could on Wednesdays so I could get my stuff! Now I try not to sweat it as much. If the store is out of what I wanted I get a rain check. This post on Rain Checks will be helpful.
Really shopping should be fun, easy, and fast. I think it gets that way after awhile, especially after you've gone though the stock up phase. That is the 3-4 month period when you first start using coupons that you are building your pantry up so that you can start shopping out of your pantry then simply replacing the items you use when they go on sale again.